Today, we are all aware that if we have a company and it is not on the Internet, it simply does not exist. The reason? Digital consumption is gaining more and more ground; That is why the launch of a website is essential , especially if we want to start a business or significantly boost the one we already have in place.
During the last decade, with the explosion or universal access to the digital world, everyone wanted to have a portal on the web; But to achieve this, it was necessary to have a digital specialist to produce the site. However, over the years, the creation of web pages became an “easy task”; And it is that just by exploring some tutorials on the net, anyone can create a portal, having in their hands all the tools that are required for it.
But despite easy access, launching a website is not an action to be taken lightly. While it is true that any business can have its website, it is no less true that not all of them achieve the success they have hoped for; The key to achieving this objective is in the planning beforehand.
Whether we want to expand the business, make ourselves known, become an authority within our segment or simply increase sales opportunities, we must always bear in mind that there are a number of factors that influence the performance of a website.
It is not a question of activating a domain, filling it with content and publishing it. It is necessary to think about these factors before uploading our page to the Internet, before Google includes us in its index and ends up penalizing us for having errors in it.
In this sense, let us pay close attention to the following list, which will serve as a guide to launch a solid, useful and safe website for our business with which you will undoubtedly be able to achieve the proposed objectives:
SEO and content
The pages with the highest traffic should be included in our list of URLs . From Google Analytics we can export a list of pages with high volume of traffic. While from Google Search Console we have the possibility of downloading a CSV file, with the most linked content.
Let’s set up a WordPress blog on our website .
It is very important to update SEO On Page : reviewing Titles, Meta Description, Headings and Contents; to comply with the requirements and good practices of organic positioning on the web.
We must have internal links , which contain the keywords of the destination page to which it is linked. It is worth noting that the links must work correctly, in order to prevent common errors such as 404, when the content of a page is not available.
Images must be of high quality and include alt tags . In addition, the images should contain simple descriptions.
The loading time of all the elements must be reduced. It is recommended that the files do not exceed two seconds, if so, we are facing a problem that we must solve.
From expectation to reality, it is necessary to make a comparison between the design we imagine and the result of the web; to ensure that there are no inconsistencies in terms of size, style, fonts, formats, alignment and content. The content should also check the spelling and writing of everything that is displayed on the web.
All images must be compressed for the web, with a minimum of quality and load correctly. It is also necessary that they comply with copyright.
Review the responsive website , trying to enter from different devices and browsers.
All upload content and other elements of the site should look just as you designed it.
Configure the objectives for the different conversions that we are interested in measuring.
Install Google Search Console and link it to the Google Analytics account.
Enable searches within the web page (when applicable).
If our website has SSL, select https both in the property and in the account views.
Browsers and devices
Check that all forms on the web work properly . For example, auto-responders and contact messages are sent; as well as that the user is redirected to a thank you page, and that Google Analytics records the conversions.
Test the file upload function within the content manager. Verify that there are no permission errors.
Experience browsing the web in different browsers . Do it also from different devices, looking for HTML and CCS errors .
Check that the buttons, and everything that is “clickable” works correctly; for example links to social networks, maps, galleries.
Confirm that the domain is pointing to the hosting. Explore that DNS and that all services are operational, both hosting and mail.
Create constant backups of the site. It is advisable to follow the 3-2-1 rule, which refers to 3 backup copies of information: in 2 types of storage and 1 copy in another physical site.
Guarantee the security of the servers, making frequent constant reviews in search of viruses and malware that put the security levels of the site at risk.
Actions after a website launch
Verify that Google Analytics is collecting data How? By doing a test when browsing our website, we should be able to see each other in “real time report”.
Announce the launch of the new website to customers and subscribers with a newsletter.
Publish different posts on social networks to invite users to visit the new website.
Communicate the launch on the blog. A post about the new image and the process of creating the new website can be content of interest to our users and help strengthen the brand.
Take advantage of the space in our email signature to add a link that invites you to visit our new website.
All these elements that we present in this post are just some of those that guide you to have a successful site. It is worth noting that as technology advances, these elements can expand even more, and above all, innovate. By following this guide you will be able to have a safe, solid and above all useful website for your business, with which you can obtain that success that you long for.