The Search Engine Optimization (SEO), also known as search engine optimization or search engine optimization is currently a great ally for brands and businesses. Why? Because appearing and being found in the first places of web search engines like Google , is the best decision and investment for our business through the Internet. Therefore, in this article we will address the main reasons to do SEO and thus improve traffic and gain more customers.
There is no doubt that the best way to reach potential customers is through search engines, which is why it is vitally important to implement an SEO strategy ; But it is not only to implement it but also to keep it updated, because for example, Google, the search engine par excellence worldwide, loves to change its algorithm with a certain frequency to give its users a better experience.
According to multiple research, not doing SEO limits the growth of a brand or a company. If we want to keep having a lot of clicks on our pages, we must make sure we stay in the # 1 of the search engines. One of the main advantages it has is that it focuses on organic search results, that is, those that are not paid.
Reasons to do SEO
So far we have reviewed some of the benefits of its implementation as part of our Digital Marketing strategies . However, the main reasons to do SEO focus on:
It is the main source of web traffic
As we well know, traffic is everything! Statistics show that companies that have efficient SEO achieve more organic visits on their website. So doing a good SEO can help us to be more visible in the digital world, as well as to be reliable for search engines and also get a better position on the results page (SERP), which translates into higher organic traffic. .
Increase user experience
Google has created various analysis tools, which act as a kind of “digital psychologists”. Through a scan of our web page, the search engine software yields data that shows if there are problems on our web, how our audience behaves and what content they read the most; in the same way they reflect which are the most visited pages.
All this is done in order to improve the user experience and to allow us to define a strategy that leads us to improve, enhance or replace some aspects of our website.
SEO builds trust and credibility
Based on what is described in the previous paragraph, when Google create algorithms that are in charge of improving the user experience (UX); makes our web pages leave behind empty and useless content. SEO and UX have a very close relationship, with these two elements we manage to gain the trust of our users; and consequently we obtain credibility and authority, which results in more leads, more sales and more conversions for our page.
Significantly increases engagement and consequently conversion
Thanks to mobile devices, people tend to purchase more products and services over the Internet from anywhere and at any time; which is beneficial for any online business as long as it is in tune with mobile searches; and that web search engines can locate it correctly. When this happens, it is inevitable that our conversion rate will be positively affected.
Provide new opportunities to shine
We may be excellent sellers, our products may be great, or we may have wonderful deals. But what if nobody sees them? If Google can’t show them? If the user does not feel confident in making the purchase? SEO is responsible for solving all this that can become a problem. Why? Because it simply clears the way for us on the web to generate the right traffic so that we can convert more users into buyers.
Factors that influence the positioning of a page
There are various aspects on which a search engine is based to position a web page; But there are two elements that are basic and very decisive: authority and relevance.
In the first place, authority has to do with the popularity of a website, the more popular it is, the more valuable the information it contains. This is the factor that a search engine takes most into account, since it is based on the user’s own experience. The more content is shared, it is because a large number of users found it useful.
For its part, the relevance refers to the relationship that has a page against a given search. It is not that a page contains a lot of times the search term; rather, a search engine relies on hundreds of on-site factors to determine this.
Now, it is appropriate to mention within this topic the indisputable reasons for doing SEO , which is divided into two large groups. The first of them is the On-site; As we mentioned before, it cares about relevance and makes sure that the web is optimized. Within the SEO On-site certain factors enter such as the user experience, the loading time of the page, the optimization of the keywords, the microdata, txt robots and site maps.
The second group is SEO Of-site, which focuses on factors external to our web pages; among them are the number and quality of links, brand authority, presence in social networks, among some others.
Why is SEO important?
The main objective of Search Engine Optimization is to make our website more useful for both users and search engines.
The latter cannot see a web page like a human does. And that’s why SEO exists, because it helps you understand what each page is about. As well as it has the ability to filter if it is useful or not for users.
In other words, doing SEO is the best way for our users to find us through searches in which our website is relevant. Let us remember that nowadays users consult the Internet very frequently before making a purchase decision and appearing in the first three places of the results can guarantee us greater sales and, therefore, more customers.
Myths Vs Reasons for SEO
Like any successful strategy, SEO also has its detractors, reflected in those myths and misunderstandings that have arisen to undermine the effectiveness of this powerful tool. Here we dismantle some of these myths with powerful reasons, to shed some light and truth to this whole matter, with objective and effective information.
SEO is one more scam . Fake. SEO does work. The error many times lies simply in the way in which the “expert” company in web positioning designed the strategy or marketing campaign.
It is a practice in the process of extinction . It is also a lie. SEO is constantly changing, but that does not mean that it will disappear. On the contrary, it is a strategy that offers results, in the short and long term; that is growing and continually reinventing itself.
Doing SEO is unpredictable and dangerous . It is also not true! This is one of the most common myths. The application of SEO does not mean that our website is positioned in the first places from one day to the next. SEO, implemented as a strategy, requires time and several tests to know with certainty which techniques are the most effective for our company. The success that is achieved by discovering it, makes SEO a very predictable Internet marketing strategy, with marked trends and forecasts.
As has been explained in this article, doing SEO is a successful strategy but it requires time to achieve it. Therefore, it is recommended, especially for those who are starting their way through the world of digital business, turn to experts in the field to achieve visible results; Well, although it sounds easy, positioning through SEO is not easy at all.
Many digital marketing companies offer SEO positioning as one of their services, but it is usually expensive. Why? Well, it requires precise execution and basic knowledge to achieve the objectives correctly.
Finally, SEO requires hard work, such as the creation of content, but at the same time, it supposes an amplification of the organic traffic of those contents; which makes it the most profitable type of investment over time.