The answer to the question in this article is very simple. The digital marketing agencies recommend doing SEO because both search engines and social networks can help you increase sales of your products or services. How? I kept reading.
SEO is an acronym for Search Engine Optimization . This concept has to do with the set of techniques that are used so that a web page responds effectively to the query that a user makes in Google . The better the SEO of your website, the higher you will appear in the search engine results.
The advantage you get from this is that the more visualization you have, the greater the chances that people will find you and enter your website to find out what you have to offer. And this not only applies to those who are just starting out in the digital business, or to those who are thinking of doing it; but also for all those who are already in the world of e-commerce and want to go much further.
The solution is in the hands of a digital marketing agency
Achieving this goal is not something that happens sun because yes, it is necessary to take the help of a gency of digital marketing , which are indicated to do this work because they have professionals who have the ability to help you be among the first places from search engines.
Good web positioning is synonymous with visibility, and visibility translates into more visits and therefore more customers. Today we all search for what we want on the Internet, from children to grandparents we immerse ourselves in the vast world of the web through phones, tablets or computers to find whatever we are looking for in at least 10 seconds.
For this reason, if you are not on the Internet, you are not in anything, and even if you are, if you do not appear among the first places in Google, it is as if you were not, that simple.
You may be suspicious of knowing why we only mention Google and not the other search engines, this is because “the Mountain View giant” accounts for 95% of searches both on computers, notebooks and smartphones; reason why it is considered the most used search engine in the world.
The best way to achieve SEO positioning
A truly good SEO positioning strategy will combine several techniques so that your website appears in the first positions.
If you want to have “visibility” your website will have to appear yes or yes on the first page or, what is the same, among the top 10 Google results. In fact, it is proven that only 5% of users go to the second page when they perform a search. How will you get it? Do not lose sight of the following:
1.- Soak up how search engines work
The first thing you have to understand, and what the digital marketing agency you choose will surely help you with, is how Google does to select those who will be in the first places on its page.
A grosso modo are based on something called search algorithm, which is nothing more than the mathematical formula the search engine uses to position the Search Engine Results Page (SERPs), or what is the same the results page of the search in relation with the keywords or keywords that a user uses to make their query in the search engine.
What you should be very clear about is that Google’s algorithm revolves around one goal: to satisfy the person who is doing the search as much as possible.
2.- I understood the factors that influence to position the content
On the one hand SEO On Page comes into play, which includes all the optimizations that you can do within your web page, with the intention of improving its natural or organic positioning; to help Google index your content in a faster way.
Here you also have to have the guidance and support of digital marketing agencies , who advise you on the internal work you have to do on your website. In this process the experts will apply techniques in Keywords, Tags and Meta tags, images, internal and external links and the structure of the web.
Meanwhile, SEO Off Page refers to the elements that occur outside of your page and that you cannot control at all. Professional help also plays a role in this factor, because Linkbuilding strategies must be planned, which is focused on increasing backlinks or links from other websites that point to yours.
To get a good SEO positioning , you have to combine both types of SEO. SEO Off Page will not work if it is not supported by good SEO On Page.
Consider the importance of voice searches
Voice searches for smartphones or tablets are becoming increasingly popular. People don’t always have time to write, so it’s quick and easy for them to dictate what they’re looking for to Google.
Given this scenario, it is essential that you implement it in your web positioning strategy.
Bet on digital marketing agencies
As you may have noticed, the world of SEO presents some complexity, but it also brings profitable advantages. Google is always introducing new features in its algorithm, that requires a very rigorous monitoring that you must leave in the hands of professionals.
In other words, SEO work is continuous and very dynamic. There is no use optimizing your page and leaving it there without “polishing” it or continually updating it. A good agency can help you with that and much more, because they have a specialized team and sophisticated tools to analyze keywords, competitors and trends. They also integrate SEO optimization in a joint vision with your digital marketing strategy.
As you notice, SEO positioning is one of the most essential areas in the world of digital marketing. If you have a good strategy that combines this with other techniques such as email marketing, content marketing, web analytics, SEM, presence in social networks or marketing automation, you will have great opportunities within the market you are targeting.