Whether you love them or hate them, the truth is that today social networks are key, both for users and for businesses. We spend a good part of the day on these platforms: looking for information, entertainment, interactions and also looking for customers.
However, not all of them work in the same way and, therefore, not all of them are equally popular. Today we are going to know the most used social networks and how to take advantage of them to increase the sales of your online store . Are you staying to read?
What are the most used social networks
Instagram or TikTok ? Facebook or YouTube? What are the most used social networks? 🤔 This was the starting point of this note and we found very valuable information about the level of participation of users around the world in social media. As we said before, there are more popular platforms than others , below we will detail which ones it is about.
According to the Global Report of digital statistics ( The Global State of Digital ) prepared by Hootsuite and We Are Social, more than 4 billion people worldwide use social networks every month . Also, an average of almost 2 million new users join these platforms every day . 🤯
Added to this, the novelty is that we now spend more time on social networks . In fact, according to the statistics in the report, the average user spends approximately 15% of their waking life using social platforms .
We must bear in mind that the amount of time that people surf the internet increased significantly during 2020, in part due to the new habits and behaviors adopted during the COVID-19 pandemic. However, the numbers are expected to continue when the “new normal” arrives.
Now, if we have to mention the four most used social networks in the world , the list is as follows:
Facebook has led the podium of the most used social networks for several years. Currently, it has more than 2,700 million users around the world and every day it adds 500 thousand new users . It is chosen above all by the so-called millennials (25 to 34 years old) and generation X (35 to 55 years old).
Facebook is also the favorite of brands , used mainly to market products and attract potential customers. For this reason, it became one of the most used social networks to carry out marketing actions.
The second most used social network in the world is YouTube . The video platform has more than 2 billion users and more than 100 hours of video are uploaded every 60 minutes .
Today, it is also one of the most used search engines globally . But, in addition, the platform is one of the favorites of the younger public (children, adolescents and young adults between 16 and 23 years old).
With more than 1,000 million active users per month and 500 million users who use it daily , Instagram is another of the most used social networks in the world. Like YouTube, it has an important reach to the younger generations, people between the ages of 16 and 23.
In addition, during 2020 it was one of the networks that attracted the most new users . In fact, according to the We Are Social and Hootsuite report, Instagram added the highest number of new users in the middle of last year, surpassing Facebook’s growth figures in this regard.
Without a doubt, TikTok is a true global phenomenon and proof of this is its growth rates. It became one of the most used social networks in the world with 689 million users . In addition, the growth trends of the platform promise higher figures for the coming months.
Most used social networks in World
Now that we know the global panorama of the most popular social media in the world, it is time to discover the three most used social networks in World .
Before that, some background data:
- In the country there are 36 million active users per month on social networks.
- The 98% of people navigate through their mobile phones .
- Argentines spend an average of 3 hours and 22 minutes a day using these platforms .
Regarding the most used social networks in World, we must highlight YouTube, Facebook and Instagram as the favorites of users active in social networks, between 16 and 64 years old.
It is not surprising that YouTube is the most chosen platform in the country considering the culture of youtubers , influencers and existing content creators . On the other hand, we must highlight the average time that Argentines use this social network: 15.4 hours per month .
In the case of Facebook, in our country it has 4.8 million active users per month who spend about 19.3 hours a month on the platform .
For their part, the 4.6 million monthly active users of Instagram spend 17.3 hours a month consuming their content.
We cannot fail to mention two other very popular platforms in World: Twitter and TikTok. In the first case, the public ranging from 18 to 49 years old has a greater presence, with 5.4 million active users per month . They spend an average of 5.5 hours per month on the platform .
Finally, TikTok has 1.5 million users in the country, who spend 11.4 hours a month browsing their videos .
How to use social networks to sell?
The social media trend has not stopped growing in the last decade. A great variety of platforms were born for different audiences and with different purposes. Undoubtedly, the pandemic produced a significant increase in users and also caused an increase in the average time spent on these channels. This made more and more brands start to wonder how to use social media to sell .
Today, businesses embark on these platforms to publicize their proposal, provide customer service and capture leads . The goal behind all these social media marketing actions is selling , of course. But, to get there, there are many ways.
One of the newest and the best results is the incorporation of a chatbot (a conversational bot that is characterized by automatically initiating conversations with users who visit a website). How can this tool help you to sell online through social networks? We give you the details below. 👇
Why add a chatbot to your online store’s social networks?
Something that business owners often comment on is how exhausting it can be to provide customer service on social networks .
Queries do not stop arriving and, in most cases, the hands are not enough to respond to all users. This results in messages that are not responded to or that receive an untimely response, when the prospective buyer has already lost interest.
Adding a chatbot to your social networks can help you automate part of this task and answer the large number of inquiries you receive about your products on this channel .
Surely in your business you already use social networks to boost your online sales, right? Precisely for this reason, it is very important that you take care of this sales channel and do not create a bad image of your brand. To achieve this, you need a tool that helps you cope with this great demand for answers from your followers . That resource is the chatbot . With a chatbot you will be able to:
- Respond immediately to frequent inquiries from users on social networks.
- Provide attention inside and outside the business hours of your store.
- Personalize the messages.
- Improve your customers’ experience by providing immediate responses.
- Free your sales team from repetitive processes that take up a lot of time that could be spent on more relevant tasks.
Now, what options are there in this regard? Among the most chosen is the chatbot for Facebook Messenger .
Chatbot for Facebook Messenger
The chatbot for Facebook allows you to automate customer service through this platform.
The reality is that social media business advisors spend much of their time answering frequently asked questions from potential clients, including:
- Shipping methods
- Payment methods
- Return and cancellation policies
- Product characteristics
With the chatbot for Facebook Messenger you can provide immediate answers to those frequently asked questions . Thus, users interested in your products will advance in their purchase process, obtaining the answers they expect, at the precise moment they need them .
At the same time, automating this task will allow you to save valuable minutes to invest in what is most important: more conversions and new sales . 🤩
What about the Chatbot for Instagram?
At the moment there is no specific chatbot tool for Instagram , but we bring you two tricks that you can take advantage of to speed up customer service on this channel.
- Add the Facebook Messenger linkin the Bio of your Instagram profile
This trick consists of generating a link that directs the user directly to a conversation with your Facebook Messenger chatbot . What you have to do is insert the link in the Instagram Bio of your online store.
- Add the link of your WhatsApp chatbotin the Bio of your Instagram profile
The idea of this trick is that you generate a link that redirects the user to a conversation with your WhatsApp chatbot . You can also add it to your biography on Instagram so that all your potential clients go directly there to leave their query.
Not long ago, various technology companies began working on the development of a bot for this social network. Although it will take some time to develop the product, in the future it will be possible to have an exclusive chatbot for Instagram. 😀
Now yes! You already know which are the most used social networks and how to take advantage of them in your online store. What follows is to implement a strategy to transform these platforms into the allies of your business to boost sales . What are you waiting to start?