How to use hashtag? With this guide you will become an expert, and you will learn to make good use of hashtags. There are many of you who ask yourself these questions. If this is your case, don’t worry, when you finish reading this article you will feel like an expert in the usability of these labels.
There are many of us who find it difficult to make good use of the hashtags on our Social Networks. We are tired of hearing the name over and over again, but the reality is that there is a large percentage of users who do not know exactly what they are for, what to put, how to use it, what number of hashtags is correct and a long etcetera.
That is why I want to leave you some tips on how to execute this action on your Social Networks. First of all, the first thing I’m going to do is define this term.
WHAT IS A HASHTAG?
A hashtag is a “tag”, a keyword preceded by a “#”. For example: #marketingDigital. By doing this you turn that word into a link that connects to other related messages.
They have a purpose, which is to try to sort the large amount of content on Social Networks by theme. When creating a hashtag, it becomes a link that when you click on it you will be able to see other contents of the same subject, in an agile and simple way.
For example, if you do a search for “#MarketingDigital” in any of the search engines of the Social Networks (Twitter, Instagram, LinkedIn, Pinterest …), you will see a lot of results that have to do with that topic.
The truth is that each Social Network has its own way of using labels.
In conclusion, more and more hashtags are abused and the rules are not the same for all RSS. Surely now you are wondering, should I use hashtags for my posts? And my answer to that is, if what you want is to spread your content, and have it reach many more people, I say yes! resounding , but always knowing how to make good use of them, because otherwise it can be positive as well as negative.
WHAT ARE HASHTAGS USED FOR?
The main use that we all give to hashtags is to want to highlight a specific content from among all the messages that are launched daily on Social Networks.
Obviously, it has other uses that are very attractive, especially in RRSS that are very dynamic.
CLASSIFY AND GROUP CONTENT
The interesting thing is that the hashtag is a way of segmenting the audience you are targeting on Social Networks. As simple as putting a pound sign in front of a word or several, you are already classifying the contents by theme. For instance:
You are on Twitter and you put #MarketingDigital in the search engine , because everything that is going to come out will be related to that topic.
The reality is that digital media are overwhelmed in content. We are living the internet boom in which anything goes, there are no rules, people publish content that may be good, bad, with or without criteria. That is where our work comes in, knowing how to select the information that we want to read or see, otherwise we could fall into the disease of the 21st century: “infoxication”
How can we solve this hodgepodge of information?
Thanks to the #hashtag,
Thanks to the search engines of Social Networks , you enter the keywords that interest you and automatically filter the information.
CREATE A COMMUNITY
What a hashtag does is bring together a group of people who have a theme in common. This gives you as a Personal or Business Brand, an incredible opportunity to create communities on Social Networks.
How to do it? Talking to those users. In this way we can create a community of followers loyal to our brand.
Do you dare to start doing this strategy?
WHY SHOULD WE USE HASHTAGS IN OUR SOCIAL MEDIA STRATEGIES?
Answering this question is easy. From my point of view, you have to use hashtags for the simple reason that if you make good use of them, you will help all those users who are interested in a topic or product to find the information they are looking for, at the same time as our visibility and impact is going to increase.
Labels, in addition to making us visible, also help us to:
- Boost brand recognition
- Increase traffic to our website
- Promote the dissemination and promotion of events
- Enlarge the community of followers
- Improve engagement with our community
- Helps monitor posts
THE BENEFITS OF USING HASHTAGS
There are different reasons to use hashtags, now I’m going to show you some of them:
- Increase the reach of your social media posts
- If you use hashtags in your posts with many daily searches and you get those posts to stay among the featured ones, the reach of these would be very large.
Generate a Trend Topic
Hashtag example : #tviralpost
Participate in an event or conference
It is a way of making an event or conference visible, but also of making yourself visible in the eyes of many people who follow that event, people who you could not or would take longer to reach in your day-to-day life.
Recommend to other users
For instance; An action that is usually performed on Twitter a lot is #FF ( FollowFriday ), what action is this? The one to recommend to our users that they can follow those named in our tweet (#FF) either because they are interesting accounts, or because of their articles …
I could go on naming many more actions with the hashtag but I imagine that you have already understood the brutal scope that this tool can have.
WHAT REQUIREMENTS MUST A GOOD #HASHTAG ON SOCIAL MEDIA MEET?
Simple : your label should be easy to remember and hook, in this way it can be related to a specific subject.
Relevant and unique: make up your own hashtag. It is one of the things that works best so that you can reach your community and reinforce your Personal Brand .
Sure: hashtags are not case sensitive, so try to make them as readable as possible.
HOW TO USE HASHTAGS ON DIFFERENT SOCIAL NETWORKS?
The use of hashtags in each Social Network is a world, that is why I am going to show you the strategies that we can carry out in each of them.
Twitter is the Social Network par excellence in using hashtags. It was the first Social Network that made use of them.
The use of these on Twitter is essential to increase your engagement with your followers. Now, it’s not about putting twenty #hashtags per post.
One or two hashtags on Twitter is more than enough to achieve a great impact, increase our views and not be penalized.
There is something that you cannot ignore and it is the Trending Topics hashtags. These are the hashtags that are trending at that moment, if it happens that one of them suits us well with the information we are giving at that moment, you could achieve the desired reach in this way.
If you want to position yourself in a sector, I recommend that you put two or three labels in your biography, in this way you will be positioning yourself on Twitter in the chosen topic. I leave you an example here.
Hashtags on Facebook
Using hashtags on Facebook, from my point of view, is useless. Most of the profiles are private. What does this mean? Well, since most users do not share their profiles publicly, the possibility of expanding the reach is much less.
Now, this does not mean that you never use hashtags since it has some benefit, such as:
Brand Reminder: If you are working on a corporate label in the rest of digital media, in this case using it on Facebook will help you to remind the user of the brand.
Positioning on a topic: If you have a certain event or brand that is being consumed by users, theirs is that they detect that that hashtag is being used in the publication and have an interest in it.
Hashtags on Instagram
Instagram is the other powerful Social Network in the use of hashtags and beneficial for the visibility of your publications, as long as they are made good use of, putting hashtags to put it will not give you greater visibility.
In this Social Network, searches work by themes in addition to allowing us to follow hashtags, what does this mean? Well, if you make a publication and put a hashtag that someone follows, you can sneak into their timeline without them being your followers.
There is another curiosity about hashtags on Instagram , and that is that this Social Network classifies them by “Featured and Recent”. Appear in highlights with a good volume of publications (more than 500,000 for example) imagine all the visibility, likes, comments and followers that would give you, come on, the desire of all Instagramer. I have to tell you that I have achieved it several times in hashtags of 2 and more than 3 Million publications, but it is not the usual thing, but it can be done.
⇒ Tips to keep in mind when using hashtags on Instagram:
⊗ Do not use hashtags with millions of publications, it is much more difficult to appear in “Featured” and for someone to see your publication in “Recent” as they are updated by the second.
⊗ Try to work with more specific tags. You will have more options to appear in “Featured”, for example from 100,000 publications.
⊗ It is advisable not to use hashtags in another language, for example in English, if you are only going to work for Spain.
⊗ Use tags that your target audience uses. It sounds obvious, but sometimes the obvious is overlooked. Research what your competition or followers use.
⊗ I recommend that you go to the Instagram search engine and put the hashtag that you want to position, you will see what related hashtags it recommends and that you can add to your publication.
⊗ In the publications, what is currently recommended is that no more than 6 hashtags are put in the description. The Instagram algorithm is a mystery.
⊗ In the stories instead 1 or 2 hashtags at most and the location. If you go over, the opposite effect will arise and you will not get range.
With this data, I hope you can make good use of hashtags in your Instagram strategy.